The future of advertising and marketing is certainly going to be much more complex and ‘colorful’. The new research and marketing methods will be used. More and more psychology starts to be used in campaigns. As it is now, will be even more developed the consumer notice marketing and technology driven which is constantly improved. According to Winsor (2010) the future advertising will develop the relationship between the brand and the consumer more, the creativity will be the clue because of the lack of ‘ideas which were not already implemented’ and mostly the brands will have to face the Challenge of Innovation and speed in which future world will exist. The major role in the future of advertising will play the social network. Facebook, Tweeter and other social portals are the part of everybody’s life nowadays. According to Clemons (2007) the paid advertising showed on TV or radio will be less persuasive than the PR advertising or social networking. These will be and slowly became already tool to reach the most of the target audience.
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